Fashion photography is supposed to bring the designers vision to life, and that is the ethos I work by as a photographer.
From haute couture to underground fashion, from food to fitness, from live events to jewellery - my lens has caught it all.
A good photographer is able to direct the models in a way that brings out their full potential on set. Every fashion photographer should have a good eye for capturing clothing.
A good photographer should also be able to transform something otherwise mundane into something special.
A good photographer should be creative and able to improvise on the spot to accommodate last-minute changes.
My experiences working in fashion settings, corporate environments and the international art scene has made me that photographer.